The Allrecipes Community

Allrecipes is the largest, most trusted community-driven website where women connect with their peers and share their love of cooking, family and food. Between 5.5 - 8 million unique visitors visit the site each month consuming 80-125 million pages of cooking and entertaining content (number vary with seasonality). With more than 40,000 recipes, Allrecipes provides beginner home cooks of all interests and skill levels with tools and expertise they need to plan and prepare everyday and special occasion meals. 1 out of every 2 site visitors visits the grocery store within 48 hours of site visit.

And it doesn’t stop there—with the recent purchase of Allrecipes by The Reader’s Digest Association, Inc. (RDA) an undeniably unique cross-medium opportunity has been created for advertisers. Advertisers can now take advantage of multi-media and publishing synergies across all RDA Food and Entertaining print, experiential and online properties—including Every Day With Rachael Ray, Taste of Home, and Allrecipes.

Top traffic volume, together with contextually relevant sponsorships and pinpoint targeting opportunities, makes Allrecipes a must-buy for advertisers looking to target the Grocery Decision Maker.

Source: MediaMetrix ComScore, September 2007